City Growth is a radical new approach to economic development that aims to put business at the heart of inner city regeneration, bringing to life the competitive and economic potential of disadvantaged areas.
  City Growth is not a stand-alone solution to regeneration. It complements existing local initiatives and gives the private sector the lead in creating and developing the strategy. The Initiative is based on a model developed by Professor Michael Porter from Harvard University and is driven by government’s commitment to addressing disadvantage through the growth of enterprise.
Seven City Growth pilot programmes were launched in the UK in July 2001 and following their success, a second phase of 10 cities was launched in 2004. The City Growth Luton Strategy will define an economic regeneration strategy and action plan based around cluster development. The Strategy will also outline implementation plans.
City Growth Luton Objectives
 
The vision for 'City Growth Luton 2012 and beyond', is a dynamic town built through capitalising on opportunities for growth, nuturing its business and communities; exploiting innovation; providing an enabling environment; and driving for success. City Growth Luton Objectives are:
  • Formation of a business-led strategy board
  • To develop competitive clusters
  • To be a catalyst in raising the business capacity in Luton in order to increase wealth and reduce deprivation
  • To enable partnerships, agencies and businesses to work together to challenge the traditional perception of Luton
  • To raise awareness of the city’s potential as an attractive and desirable location for business investment and new jobs