Rather than viewing inner cities as unproductive, no-go areas, City Growth recognises that they are untapped sources of enterprise growth, job creation and new markets.
  Benefits (of City Growth) to communities are the development of a sustainable local business population, increased productivity for businesses, wealth creation within the community (through business start-ups and employment), better quality jobs as companies become more productive, improved spending power through wealth creation, improved community relations and a higher skilled workforce.
“City Growth brings together leadership from all parts of the community – the public sector, the voluntary sector, researchers and most of all, the business community – to build strategies based on competitive advantage that encourage private-sector growth and create a new vision of success for these urban areas.”
 
Michael Porter